[부산국제광고제] SM5 Consistent Value

2008-07-16 アップロード · 173 視聴

* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Vehicles
part2 : Cars
part3 : Including jeeps & 4-wheel drives

* Continent : Asia/Pacific
* Country : Republic of Korea

* From : Muhyun Chin
* Date : 2008-07-01
* Title : SM5 Consistent Value

* Exhibit Information :
Based on the daily lives of Sung Ki Ahn and Mi Sook Kim,
this advertisement is in black and white monotone documentary format. It visualizes the long-lasting value of SM5 through its 10 year tenure. In addition, it proves that the car’s efficiency comes first to fashion or popularity, giving unshakable trust and profound value to the Renault product.

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