* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : blood & organ donation
* Continent : Asia/Pacific
* Country : Korea
* From : chung sung won
* Date : 2008-08-19
* Title : What a lovely look on your face!
* Exhibit Information :
What a lovely look on your face! (blood donations)
◦ Purpose and strategy
When donating blood, people wince when the needle goes in, but it puts a smile on the faces of those who benefit from your donation. The ad aims at removing the fear of the needle as an avoidance factor of blood donation, encouraging people to actively give blood.
NA: You may wince for a moment, but someone else’s face breaks into a bright smile.
When you donate blood, the needle hurts for just a moment.
But the smiles of those your helping are a long-lasting reward.