* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : environmental awareness
* Continent : Asia/Pacific
* Country : Korea
* From : kim jung hyun
* Date : 2008-08-19
* Title : Star
* Exhibit Information :
◦ Purpose and strategy
By showing stars coming out one by one in the night sky, where there were no stars visible, this ad shows that whenever people practice recycling and savingt energy, their small acts of conservation make the earth more beautiful.
Child 1: You shouldn’t let the water keep running when you’re brushing your teeth.
Man 1: Let’s separate the cans from the other trash.
Grandmother: Prepare only as much food as you can eat.
Lady 1: How about a mug instead of a paper cup?
Child 2: Collect newspapers for recycling, please.
Man 2: Unplug appliances when their not in use.
NA, subtitle: Let’s make the earth the most beautiful planet.
Let’s think of tomorrow together. The Korea-Japan Cooperative Campaign.