[부산국제광고제] Claim&Consideration

2008-08-21 アップロード · 54 視聴

* Exhibition Competition Division : Non-professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : etc

* Continent : Asia/Pacific
* Country : Korea

* From : JANG MI YOUNG
* Date : 2008-08-20
* Title : Claim&Consideration

* Exhibit Information :
◦ Purpose and strategy

This ad emphasizes that citizens of a democracy
should be considerate of other’s opinions by showing respect,
being tolerant, and maintaining order when defending one’s own
opinions and beliefs even when they differ from those of others.

◦ Copy
- Subtitle:
Assert yourself in an orderly way.
Assertion yourself with tolerance for others.
Assertion yourself with consideration for others.

- NA: subtitle:
Self-assertion with consideration for others is a beautiful thing.

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