[부산국제광고제] The integrated marketing of Binggrae’s Cledor

2008-08-22 アップロード · 108 視聴

* Exhibition Competition Division : professional
* Type of Advertising media : Interactive
* Product Classification
part1 : Foods
part2 : Sweet foods & snacks
part3 : ice cream

* Continent : Asia/Pacific
* Country : Korea

* From : Bo-eun KIM
* Date : 2008-08-21
* Title : The integrated marketing of Binggrae’s Cledor

* Exhibit Information :
Pentabreed led the integrated marketing of Binggrae’s ice-cream brand 'Cledor'.

1. ‘Cledor’ brand website renewal: Stressed that it is a premium ice cream brand -> http://www.cledor.co.kr/

2. Web Drama Production:
- ’visual & sensibility marketing’
- Produced with various compositions of 12 series in total (including episode session)
- Focused on reinforcement of sensibility marketing that ‘Cledor supports your love.’

3. Execution of Love Actually Season 2 Campaign:
- This is a special campaign of romantic stories
- Through ‘participation and experience’, it focused on maximizing the brand loyalty
- Planned for 5 sessions a year

tag·부산국제광고제

非会員の場合は、名前/パスワードを入力してください。

書き込む
今日のアクセス
1
全体アクセス
26,593
チャンネル会員数
10

adstars2008

リスト形式で表示 碁盤形式で表示