* Exhibition Competition Division : professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Foods
part2 : Sweet foods & snacks
part3 : yoghurt & yoghurt drinks
* Continent : Asia/Pacific
* Country : Korea
* From : Moon-Young Lee
* Date : 2008-08-21
* Title : Scandalous Meeting of Bob and Yoghurt
* Exhibit Information :
Breakfast Substitute Fusion Yogurt with Rice, Korea's Main Food
The advertisement comically personified the unfamiliar ingredients, rice and yogurt, and illustrated the dramatic scene of 'Mr. Bob(rice)' and 'Ms. Yogurt's affair being found out by the wife.
*Bob[bob] is a Korean word for boiled rice.