* Exhibition Competition Division : professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : etc
* Continent : Asia/Pacific
* Country : Korea
* From : chung sung won
* Date : 2008-08-24
* Title : Beautiful empty hands
* Exhibit Information :
◦ Purpose and strategy
This ad tries to deliver the message that it is important to help others and practice altruism. The ad shows this through the symbolic use small, young hands and rough, empty hands helping neglected neighbors. People often think that only when they have a lot themselves, can they help others. This ad tries to dispel that incorrect way of thinking.
NA : Even if they are empty hands, small and tender or rough and simple, they are enough to make the world a better place.
NA, subtitle: Though your hands may get a little cold in the process, they are helping make the world a little warmer.