[부산국제광고제] An escape at midnight

2008-08-27 アップロード · 76 視聴

* Exhibition Competition Division : professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Pharmacy/Public Health & Safety
part2 : Miscellaneous
part3 : pet food & pet care products

* Continent : Asia/Pacific
* Country : Japan

* From : MIZUE YAMADA
* Date : 2008-08-25
* Title : An escape at midnight -Length 120sec-
* Exhibit Information :
The target of ‘Sheba’ is cat owners who believe a meal is an indulgence for their cats. If the moment of deepening the bond with a cat is one of ‘enchantment’, then Sheba is ‘the door to the world of enchantment’. This advert describes that moment more clearly. The cat and the owner make eye contact, prepare each other’s favourite things and quietly escape from their bedrooms to spend special time together which should be secret. It takes 120 seconds to describe the moment which deepens their understanding and love, and it succeeds in showing how Sheba helps forge a strong bond between the cat and the owner which brings them together on equal terms and with deep feeling.

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