* Exhibition Competition Division : professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Beverage
part2 : Non-alcoholic drinks
part3 : tea
* Continent : Asia/Pacific
* Country : Korea
* From : Moon-Young Lee
* Date : 2008-08-26
* Title : Circulation Exercise Project 12
* Exhibit Information :
[Flowing over the body, Ryu] is the latter runner up of the blended tea market.
[Flowing over the body, Ryu] differentiates itself from the competitor blended teas by emphasizing on the health concept through body circulation while competitors emphasized on diet/appearance concept such as S-line and V-line.
Because ‘bitter buckwheat,’ which is one of the ingredients of [Flowing over the body, Ryu], helps improve circulation in human body, such health concept was applied.
In order to visualize the invisible ‘body circulation,’ ‘circulation exercise’ was chosen as the advertisement subject matter. Through various circulation exercise motions, the brand name of [Flowing over the body, Ryu] and advertisement concept was easily delivered.