[부산국제광고제] Tear Drop

2008-09-08 アップロード · 121 視聴

* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : Red Cross

* Continent : Europe
* Country : Germany

* From : Alexandra Stein
* Date : 2008-08-27
* Title : Tear Drop
* Exhibit Information :
Creative Objective:
The creative objective of the TV spot is to call attention to the drinking water shortage in many parts of Africa by dramatising the topic in a very emotional way.
Communication Challenge:
- The problem of water shortage in Africa is well known.
However, the general puplic is reluctant to donate money to help overcome that problem.
- The Red Cross has many initiatives for potential donators to chose from. We wanted our issue watershortage to bet he most regarded one.
Target Group:
Socially interested people who are willing to donate.

tag·부산국제광고제

非会員の場合は、名前/パスワードを入力してください。

書き込む
今日のアクセス
1
全体アクセス
26,593
チャンネル会員数
10

adstars2008

リスト形式で表示 碁盤形式で表示