* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Special Section (Public Service)
part2 : Public Awareness Message
part3 : Red Cross
* Continent : Europe
* Country : Germany
* From : Alexandra Stein
* Date : 2008-08-27
* Title : Tear Drop
* Exhibit Information :
The creative objective of the TV spot is to call attention to the drinking water shortage in many parts of Africa by dramatising the topic in a very emotional way.
- The problem of water shortage in Africa is well known.
However, the general puplic is reluctant to donate money to help overcome that problem.
- The Red Cross has many initiatives for potential donators to chose from. We wanted our issue watershortage to bet he most regarded one.
Socially interested people who are willing to donate.