* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Vehicles
part2 : Other vehicles
part3 : tyres
* Continent : Asia/Pacific
* Country : Korea
* From : Christina Kim
* Date : 2008-08-27
* Title : '08 Hankook Tire (CHINA)
* Exhibit Information :
We proudly present '08 Hankook Tire's campaign for China.
In celebration of 2008 Beijing Olympics, we cast Guo Jingjing, who is a gold medalist Olympic diver of a national celebrity status. We attempted to convey Hankook Tire's superior performance and premium-ness throughout th spot. With Guo Jingjing's successful work at Beijing Olympics this year, the spot was celebrated more than we anticipated.