* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Corporation/Organization/Industry
part2 : Corporate image
part3 : non-product-based company image
* Continent : Asia/Pacific
* Country : Korea
* From : Eun-ho Jin
* Date : 2008-08-27
* Title : HANSOL
* Exhibit Information :
Korean babies have the specific spot called 'Mong-Go-Ban-Jum', which has been the ethnic specification of Korean.
The spot on the babies' bottom in the film has the shape of Korea peninsula. It spreads out widely with the magnificent sound of a drum, which represents the vision of the company that Korean children would go for the bigger world.