* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Electronics/IT/Office Equipments
part2 : Home electronics & audio-visual
part3 : personal phone equipment incl. mobile phones & pagers
* Continent : Asia/Pacific
* Country : Korea
* From : Moon-Young Lee
* Date : 2008-08-27
* Title : Slim Panda
* Exhibit Information :
* Back Ground
Find a pet name and model to well explain the round design of EVER with soft line and grip.
Use panda as a model and call him ‘slim panda’ due to famous Olympic mascot and the main character of a movie ‘kung-fu panda’. Also panda has a black and white color and round body shape. This makes people can easily remind EVER. Finally the image strategy will help people easily remember EVER in store - buying situation.
Describing ‘So Hot’ dance from popular singer group ‘wonder girls’ and panda motions effectively deliver sexy and round shape and comfort grip for EVER.