[부산국제광고제] Slim Panda

2008-09-12 アップロード · 194 視聴

* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Electronics/IT/Office Equipments
part2 : Home electronics & audio-visual
part3 : personal phone equipment incl. mobile phones & pagers

* Continent : Asia/Pacific
* Country : Korea

* From : Moon-Young Lee
* Date : 2008-08-27
* Title : Slim Panda
* Exhibit Information :
* Back Ground
Find a pet name and model to well explain the round design of EVER with soft line and grip.

* Strategy
Use panda as a model and call him ‘slim panda’ due to famous Olympic mascot and the main character of a movie ‘kung-fu panda’. Also panda has a black and white color and round body shape. This makes people can easily remind EVER. Finally the image strategy will help people easily remember EVER in store - buying situation.

* Tactics
Describing ‘So Hot’ dance from popular singer group ‘wonder girls’ and panda motions effectively deliver sexy and round shape and comfort grip for EVER.

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