* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Electronics/IT/Office Equipments
part2 : Home electronics & audio-visual
part3 : personal phone equipment incl. mobile phones & pagers
* Continent : Asia/Pacific
* Country : Korea
* From : Moon-Young Lee
* Date : 2008-08-27
* Title : Plus-holic
* Exhibit Information :
* Back Ground
All of 3G functions included - DMB, Global Roaming, WCDMA, and BISDN - W350 phone launch.
We make the pet name of ‘Plus-holic’ using a symbol of ‘+’ out of new slogan ‘+ - × ÷. And the slogan explains a variety of 3G functions.
Show all of functions through the images that several kinds of objects get into the phone display. Those images are filmed in Coma method.
Achieved 76% of advertising awareness in two months after launch.
Successful message delivery; 47% of targets responded that EVER phone has various functions.