[부산국제광고제] Plus-holic

2008-09-12 アップロード · 124 視聴

* Exhibition Competition Division : Professional
* Type of Advertising media : TV/Cinema
* Product Classification
part1 : Electronics/IT/Office Equipments
part2 : Home electronics & audio-visual
part3 : personal phone equipment incl. mobile phones & pagers

* Continent : Asia/Pacific
* Country : Korea

* From : Moon-Young Lee
* Date : 2008-08-27
* Title : Plus-holic
* Exhibit Information :
* Back Ground
All of 3G functions included - DMB, Global Roaming, WCDMA, and BISDN - W350 phone launch.

* Strategy
We make the pet name of ‘Plus-holic’ using a symbol of ‘+’ out of new slogan ‘+ - × ÷. And the slogan explains a variety of 3G functions.

* Tactics
Show all of functions through the images that several kinds of objects get into the phone display. Those images are filmed in Coma method.

* Achievement
Achieved 76% of advertising awareness in two months after launch.
Successful message delivery; 47% of targets responded that EVER phone has various functions.

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