The campaign theme is the prevention of child abuse. I planned to execute five TV commercials by campaign stages. This is the fifth one.
This is the most important stage of the campaign, which results in the change of action as a positive effect.
According to a socio-psychological experiment, a miracle can happen from a triviality unexpectedly. This advertisement aims to make the people who don’t easily practice participate in ‘a signature-seeking campaign to protect children.’