The campaign theme is the prevention of child abuse. I planned to execute five TV commercials by campaign stages. This is the second one.
A child who experienced an abuse in the childhood has an aftereffect of it for the whole life. Child abuse becomes such a scar which can’t be erased to a child as if it's no use crying over spilt milk.
There are torn pieces of a picture scattered on the table. Somebody elaborately puts the torn pieces together as arranging puzzle pieces. Finally the picture which all pieces are fitted together is about a child with a sad expression. Though all of the pieces are put together, the torn marks are irrecoverable.