TVC concept :
This new TVC satisfies both two different lifestyle groups of people, the one prefers a sense of chic and modern, while another prefers a sense of hot and sexy. In addition, it conveys the key message, one can be more stylish with both black and red colors of MOTO V10 by friendly approach of user’s voice from their normal life. Each talent tells his/her color preference as they talk to a person next to them. And finally David Beckham, who’s known as one of the world fashionista, appears surprisingly and suggests to pursue both black and red simply as a MOTO V10. This maximizes the value of new design.