[ADSTARS2009] For ever and ever. The 18 year old traditional singer

2009-06-12 アップロード · 28 視聴

We featured Japanese traditional cultures which are fast disappearing from the country. The aim was to appeal the importance of preserving a record of these cultures for the next generations, and also to strengthen the recognition of Maxell brand. There was a high school student girl who was one of the very few successors of a traditional Island Song in southern Japan. But she had to leave the town after graduation, which meant another successor was gone. We portrayed the current condition of a precious culture fading away, along with the separation of the family in 5 documentary stories.

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