[ADSTARS2009] TRANSFORMOTHER

2009-06-15 アップロード · 17 視聴

-Intent-
Bub is a bath tablet which helps people recover from tiredness by using carbon dioxide.
This helps the circulation. The story shows a mother whose tiredness makes her son
think that she has been transformed into an old robot. However, she is refreshed and rejuvenated
after bathing with Bub. It emphasises the message ‘Bub takes away tiredness’.
The son feels relieved, but now his father returns home, looking like an old robot.

- Synopsis -
● Objective
To explain that Bub is good tablet for bathing because carbon dioxide works effectively
in helping the circulation and easing tiredness
● Concept
The message ‘Bub takes away tiredness’ is captured, from the son’s perspective,
by the image of a tired mother who looks like an old robot but then recovers completely
after bathing. By including the father, who also looks like an old robot to the son,
it satirises a Japanese family’s lack of communication.
● Target
Housewives who have children and husbands

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