"Technology for the human being" campaign of the SK Telecom sends a message, 'Every technology should be centered on human beings, be developed toward human beings, and be used for people', which is also the company's vision. The company has reflected upon human beings, technique, and understanding as a communication-related company.
With this ad, named ‘END-SEND’, SK telecom introduced their CSR program which delivers the company’s social responsibility that is not only concerned to a discussion about human beings or technology, but also looks back those neglected people in the society. Also, this ad is planned to let more people participate in this program.
This ad started with the sympathy that the fact that we can’t even stop the war, global warming, and poverty of mankind right now. However in the last scene, through a child eating meal deliciously, the point we can use our ability is revealed. The ‘END’ is ‘hopeful END’ that anybody can practice. The ad let people know that social contribution is not so far, and also let people realize that they have great ability.
The creativity of spelling that comes from END to SEND presented social-contributed message with wit. There are countless, meaningful things that you can end with one button pressing. Let the world see your ability.