Program promotion advertising for a mini drama titled “Hard Life” for Mainichi Broadcasting. Target was all those who feel they are losers (or would-be losers). The program is about people living hard lives, so the TV commercial featured a poverty-stricken family without a home who secretly lived in a company office, showing their lives with narration in the style of a child’s diary. Amid an unprecedented recession, the story depicted in this advertising may soon become a reality in Japan. The commercial drew a great deal of attention, and as a result the audience rating of the TV program grew substantially.