[ADSTARS2009] Busan

2009-06-15 アップロード · 14 視聴

The pay-later-public transportation-smart-card has released for the first time in Busan – where the people are familiar with Lotte Group – to increase the market share. Busan people have never experienced pay-later-smart-card, so that informing the core value and benefit of the card was a top priority.
So we differentiated between the card that must be charged with the money and the card that does not need to.
Furthermore, it is planned to be representative smart card of Busan through the slogan ‘Lotte Card loves Busan’ because it is the FIRST smart card in Busan.

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