[ADSTARS2009] Be my best-2

2009-06-15 アップロード · 15 視聴

We focused on people’s pursuit of the standard and value during depression
To escape from the image of low price, it was important part to give it a true value.
We’ve concluded the core value of Bang Bang, ‘Ease’, from its identity - liberty, youth, energy – and the image – moderate price, active and popular.
Through the conversion of its core value into relationship, especially ‘Soulmate’ is a keyword to gain consent by the target people.

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