[ADSTARS2009] OFFICE+TATTOO

2009-06-15 アップロード · 84 視聴

SoyJoy, a healthy snack had been positioned as the secret to staying slim effortlessly, to strike a chord with the competitive and looks conscious working woman in Singapore.
To highlight this, we created the ‘Much Effort, Little Effort’ campaign, playing up the extreme methods some women use to stay slim requiring ‘Much Effort’, and juxtaposed these against the ‘Little Effort’ that eating SOYJOY requires, with two TV spots which showed a woman doing squats by not using a chair, and another in which a woman gets tattoos all over her body to look thin.

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