Women in their 20s and 30s
This campaign was launched on the web and in stores. This gum was founded upon a new concept of “supporting people who are feeling hungry,” and the project was conceived from the assumption that “every lady is a princess.” This ad is interesting because we found the true feelings of imaginary princesses sounded more real than the true feelings of real target.
NA: A new between-meal snack of the future. Recaldent Smart time.
EVERYBODY: “Dealing with a pinch of hunger with gum!”