Crime is on the increase, especially against the more vulnerable of society. So Eveready produced the Panic Alarm – a personal, self-defence device that uses surprise and impact as the deterrent.
Naga DDB produced a television/viral ad that showed a sweet young girl playing on a swing in the park. And just as we get too close, she surprises us with a whopping 115-decibel punch. A punch powerful enough to keep even the meanest baddie at bay.