[ADSTARS2009] ZERO WORRIES!

2009-06-15 アップロード · 18 視聴

This jelly dessert, Jelly de Zero, was launched amidst a market full of zero-cholesterol, zero-calorie products. It was a time when Japanese advertising was filled with creative work selling 'Zero.' So rather than to shout how healthy or beauty-conscious the product is, this commercial was an attempt to send out the message that Jelly de Zero understands the daily issues that the Bridget-Jones-like target must confront. And by having these lines sung by a little girl, the cynicism appealed to the target, led to product sales, and the product received high acclaim for its success in major publications.

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