LifeStraw®: Personal Water-Purification Tool Wins Fifth Saatchi & Saatchi Award for World Changing Ideas
Competition judged by Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck
LifeStraw®, a revolutionary personal water-purification tool for use in the developing world, today has won the fifth Saatchi & Saatchi Award for World Changing Ideas. It was announced this evening by Her Royal Highness Princess Badiya of Jordan at a high profile presentation ceremony in New York.
The global Award is made biennially by Saatchi & Saatchi, who established the Award to recognise, celebrate and promote ideas that have the potential to change the world. The US $100,000 prize consists of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.