A NEW SHAPE TO CELEBRATE SPRING…. INTRODUCING PEEPS® TULIPS

2008-05-07 アップロード · 24 視聴

Leading candy maker Just Born, Inc. announces its newest Spring treat, PEEPS® Brand Marshmallow Yellow Tulips.

PEEPS® Yellow Tulips will burst into Spring, delivering the first new Spring shape since the1950s. The PEEPS® line-up for Spring includes the iconic PEEPS® Chicks, PEEPS® Bunnies, and PEEPS® Eggs in a variety of flavors, colors, and sizes. According to IRI, PEEPS® Brand Candies continue to be the #1 non-chocolate brand at Easter.

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, "PEEPS® Marshmallow Candies are the only branded items that consumers identify as a "must have" for their Easter Baskets**. Additionally, 30% of our consumers use PEEPS® shapes for crafting and decorating. ** Our new PEEPS® Yellow Tulips will provide great variety for all Spring activities."

tag·PEEPSSPRINGMarshmallowEasterTulipsChicksEggsBasketsMultivu31730

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