Videos assist with narrowing solutions based on consumer lifestyle needs
Merillat's 'Kitchen Chronicles' innovative Web videos highlight four unique individuals with varying needs to demonstrate how their kitchen fits the way they live.
This entertaining video series creatively presents vignettes showcasing the latest kitchens designed specifically for entertaining, family use, organization and using the kitchen to sell a home.
"Through all the cutting edge research we've completed on consumers and their kitchen use, we found they don't always think about how they are going to use their kitchens before building a new home or remodeling," said Karen Strauss, Masco Builder Cabinet Group president. "The 'Kitchen Chronicles' don't force homeowners into one specific segment, but help them generate thoughts of how they will use their kitchens. Homeowners will most likely find they gravitate to one of the four lifestyle segments."