Company Showcased at DEMO 08, Early Adopters Include Top Video Publishers and Advertisers
Visible Measures Corp., a Boston-based technology startup specializing in measuring the behavior of Internet video audiences, today unveiled VisibleSuitesm, the company's flagship solution to help video publishers and advertisers understand and grow their online viewing audiences. Launched at DEMO 08, a semi-annual conference that highlights emerging technologies and new products, VisibleSuite measures the in-stream viewing behavior of Internet video audiences.
The company's patent-pending data collection approach captures every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides publishers and advertisers with precise performance measurements when planning online video marketing and advertising strategies, including how audiences find, view, interact with and share each online video.