The Advertising Council, in partnership with the Consumer Bankers Foundation (CBF) and the Leadership Conference on Civil Rights Education Fund (LCCREF) announced today the launch of a new public service advertising (PSA) campaign designed to educate consumers about the importance of establishing and maintaining good credit.
According to a recent survey conducted by the Ad Council and Opinion Research USA, Americans believe there are actions they can personally take to improve their credit score yet are unsure what those actions are. Credit scores impact a consumer's rate and loan terms, access to reputable financial services and more importantly, access to credit. An individual's credit score is critical because it affects the interest rates one may be charged on virtually all loan products, including mortgages. Furthermore, in today's struggling economic environment, as credit tightens consumers with low credit scores are finding it increasingly harder to obtain mortgage loans at any price.
To view Multi-Media News Release, go to http://www.prnewswire.com/mnr/adcouncil/31362/