Thank you for taking the time to consider our #TAXI PSA in support of MADD and its fight against drunk driving.
In 2005, an estimated 16,885 people died in alcohol-related traffic crashes-an average of one every 40 minutes. These deaths constitute 39 percent of the 43,433 total traffic fatalities. Of these, 12,945 involved a driver with an illegal BAC (.08 or greater).
The attached #TAXI 15 Second PSA video (Martini version) emphasizes how critical this December/January holiday period is and we appreciate your support in helping to prevent further drinking and driving incidents during this critical holiday time frame. A non-seasonal 15 Second BEER Version is included that can run all year round starting now and added to the Martini spot to make a 30 second spot.