The Caribbean isn't just a place, it's a state of mind in the Malibu® "Get Your Island On™" global advertising campaign announced today. Inspired by the brand's Caribbean heritage, the campaign urges consumers to bring the light-hearted spirit and upbeat energy of the islands to their daily lives.
Created by Droga 5 and Publicis, the campaign will debut in the United States on December 24 with two television executions on networks including Comedy Central, USA, and Spike. "Get Your Island On" will expand in the United States with print, radio, out-of-home and additional television executions in the spring. It is also expected to run in Canada, the United Kingdom, Ireland, the Netherlands and additional European markets in the spring.