Honored with seven prestigious LACP awards
Prudential Retirement today announced the company won a total of seven awards in the League of American Communications Professionals (LACP) 2007 Spotlight Awards competition for print, video, and Web communications. Prudential Retirement is a business of Prudential Financial, Inc. (NYSE: PRU)
Prudential captured top honors in the video category, receiving a platinum best-in-class award for its "Beliefs Matter" video, designed to help plan sponsors understand the values and vision of the company, and a gold best-in-class for the "Investment Analytics Tool" demonstration video. In the print category, both the "EZ Card Mailer" direct-response marketing series focused on driving participant retirement plan enrollment and contributions, and the "Retirement Workbook," developed to simplify retirement planning for participants, received gold awards. The "Experience Prudential" website, which allows the sales team to create interactive sites through the use of a simple point-and-click interface, received a silver award in the Web category.