Oakley, Inc. today announced the release of ENDURING™, the world's first sport performance eyewear made exclusively for women. Created in collaboration with the company's top female athletes, ENDURING™ addresses all the performance needs of today's woman while giving her the style of a freshly original, uniquely feminine design.
"Oakley ENDURING™ bridges the gap between form and function to offer female athletes the performance, protection and fit they need, and the style they deserve," said Colin Baden, president of the company. "Oakley evolved in the world of action sports, serving the uncompromising demands of world-class athletes. Our impressive roster of female athletes gave us a wealth of insight into the wants and needs of today's active woman. We applied this insight and the knowledge that came from decades of optical innovation to create a world first, the only sport performance eyewear truly made for women."
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