Get Your Pants Off and Your Groove On!
Jockey International, Inc., the iconic clothing manufacturer best known for products that are rarely seen in public, is issuing a challenge: May the Best UnderWarrior™ Win. Jockey's new, interactive Web site, JockeyUnderWars.com™, encourages people to dance in their underwear for notoriety, fun, competition and even the chance to win some cash.
"We're exploring new ways to let people express themselves and interact with the Jockey® brand in a fun, engaging way," said Tim Pitt, Jockey's Vice President, Global Marketing and Advertising. "Jockey is best known for its underwear, and JockeyUnderWars.com celebrates that, inviting people to have some fun, be themselves and, of course, dance in their underwear!"