Challenging consumers to explore their curiosity, Kahlúa® coffee liqueur today introduced a new global advertising campaign featuring the kings and queens of the brand's pre-Columbian heritage.
The "Explore Your Curiosity™" campaign, developed by Publicis New York, launches in television, print and out-of-home with a 46% increase in global media spending over last year. Debuting this month in the United States, Canada and Australia, the campaign will also run in additional countries, including Japan, Denmark, Sweden and Finland.
"The mysterious origins and mystical heritage of Kahlúa inspire discovery and curiosity, which we brought to life in this campaign," said Cyril Claquin, senior vice president of marketing for Malibu-Kahlúa International. "In each execution, those who explore their curiosity are richly rewarded, an idea that we believe will inspire consumers."