NOAA's National Marine Sanctuary Program today announced the launch of a new national ocean literacy, education, and public awareness campaign featuring Sanctuary Sam, a California sea lion who will be the program's "spokes-sea lion" from his SeaWorld-based home in Orlando, Fla.
"What Smokey Bear did for our nation's forests, Sanctuary Sam has the potential to do, making ocean issues real for all Americans," said Daniel J. Basta, director of the sanctuary program. "The future health of our oceans depends on all of us caring and taking action. Sam's charge is to help bring that message to the nation."
Appearing in a variety of communications and educational vehicles, Sanctuary Sam will help convey important messages to the American public - particularly children - about the marine environment, highlighting the current problems facing the oceans, including pollution, marine debris and habitat destruction.