PANASONIC AIMS TO ?BRING BACK FAMILY TIME"
New Advertising Campaign Highlights the Plight of the Busy Family
Panasonic, a leader in Plasma HDTV technology, announced the launch of a new advertising campaign þ "Bring Back Family Time." The campaign, which debuted this weekend on ABC Network and in USA Today, reveals the state of today's family time in a comedic but insightful way by depicting a family's inability to connect because hectic schedules get in the way.
The "Bring Back Family Time" advertising campaign is part of Panasonic's integrated Living In High Definition program. The program also includes a nationwide multi-truck tour that is bringing consumers a hands-on experience with Panasonic's suite of High Definition products, and an experiential program, in association with researchers from the Center for Urban Research and Policy at Columbia University, that will explore and document how High Definition technologies can enrich the American lifestyle. As part of the program, as many as 30 families will be awarded a $20,000 suite of High Definition products including Plasma HDTVs, Blu-ray Players, HD Camcorders, Digital Still Cameras and other products and services.