In a bold move, Lord & Taylor launched this week a novel "reality" marketing campaign, giving contemporary meaning to the old adage, truth in advertising. After hearing customers repeatedly refer to Lord and Taylor as "my favorite store", Jane Elfers, President and CEO, invited TV personality and celebrity stylist Robert Verdi, to find out exactly what that means. On recent days, surprised customers shopping in the store's flagship on Fifth Avenue, as well as in its branches in Scarsdale, NY, and Ridgewood, NJ, were delighted to offer to a roving Verdi their opinion about the iconic retailer, America's oldest.
When asked why she shops at Lord and Taylor, Terry gave Verdi a long list of reasons, ending with "…and because it's a no brainer." Margaux, another customer, talked about the great jeans the store has and "...because they have every kind of make-up," while Joanna, who Verdi found shopping for shoes, said she had come for her prom dress, adding, "....they have a great selection. I come here all the time."
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/lordandtaylor/33094/