Motorola, Inc. (NYSE: MOT) announced the initial results of a new study on the influence and behaviors of the Millennial generation (young adults ages 16-27) regarding consumer technology decisions and rich media consumption habits, finding that Millennials are not only looking for more content, they are also influencing the buying decisions for the services and technologies.
By understanding the interests of end users, Motorola will better help cable operators and service providers customize their offerings to accelerate the delivery of personalized media experiences.
"With the Millennial generation, connectivity is an absolute must-have," said Eduardo Conrado, corporate vice president, global marketing and communications, Motorola, Inc. "Millennials are looking to make their connectivity more personalized and take experiences from 'primetime' to 'my time.' This study provides a clear barometer that shows the changes in demand and growth opportunities as Millennials continue to increase their buying power."
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