Known for the line of popular Lean Mean Fat-Reducing Grilling Machines, the makers of the George Foreman line of grills are gearing up to put their prize money where their mouths are. Applica, the marketer and manufacturer of George Foreman Grills, has created a show dedicated to the brand's health-focused principle, launching a nationwide effort to help contenders and at-home viewers alike lose weight.
Premiering on July 8, 2008, the first-ever webisode of the "Knock Out the Fat With George" Web show will kick-off an effort to help viewers everywhere learn how to lose big. The real-life husband and wife hosts, fitness and nutrition experts Michael Feigin and Lawson Harris, will guide viewers as they follow four contestants on a six-month weight-loss journey. The online show is designed to entertain, motivate and educate viewers through friendly competition, delicious recipes and innovative, healthier cooking methods from the George Foreman brand. The series premiere of the George Foreman Web show can be viewed at http://www.KnockOutTheFat.com.
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