Enerpulse, Inc. has just released its newest ad campaign called, "Tired of getting beat up at the pump?" The print ad has a dark and gritty, Fight Club- inspired slant, while the television ad features an animated gas pump that literally springs to life, beating up a reluctant male motorist as he fills up his tank.
The campaign was developed by Albuquerque-based Esparza Advertising and was produced by Los Angeles-based Continuum Content. According to Del Esparza, President of Esparza Advertising, "We wanted to tap into the pain people feel when they fill their tanks with a $100 of gasoline." Also, Chris Buckley, CEO of Continuum Content said, "The gas pump needed a unique personality that would allow us to generate several interesting ad episodes."
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