Giant Unveils Fresh Look: New Logo Marks Start of Journey for Region's Trusted Brand

2008-08-22 アップロード · 40 視聴

Following extensive customer research, Giant has redesigned its logo and will roll out a fresh look and new store offerings chain-wide over the next 24-36 months. Customers who frequent the Georgetown Square Giant in Bethesda, Md., will be the first to see the new logo, which will appear on the storefront Friday, August 22.

"The new logo represents a fresh look for Giant," said Robin Michel, executive vice president and general manager of Giant/Landover. "The livelier, brighter colors represent a change, but the things that customers have come to know and love about Giant will always remain the same. We're proud of our heritage and our deep community roots and will continue doing what we've been doing right for more than 70 years."

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