Stop & Shop Unveils New Logo: Fresh Look Reflects Changes in Store for Region's Oldest Grocery Chain
Following extensive customer research, Stop & Shop is announcing a redesign of its iconic logo and a roll out of advanced technologies and in-store features. The new offerings will offer a peek into the grocery store of the future with the changes gradually appearing in local stores chain-wide over the next year.
"This is the beginning of an evolution for Stop & Shop," said Jim Dwyer, EVP Strategy & Business Development for Stop & Shop. "From self-service markets to the introduction of the region's first superstore, Stop & Shop has always been an industry pioneer. The new in-store features and modern look allow us to provide customers with better convenience as a prelude to more planned innovations."
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