United releases documentary featuring behind-the-scenes look at 'Heart' commercial with Herbie Hancock and Lang Lang

2008-09-06 アップロード · 94 視聴

United has released a documentary on the making of its "Heart" television commercial, giving customers a behind-the-scenes look at the studio recording of the ad's musical score by Grammy® award-winning American jazz legend, Herbie Hancock, and world-renowned Chinese classical pianist, Lang Lang. The two performed George Gershwin's Rhapsody in Blue together at the Grammy Awards earlier this year.

The documentary may be viewed at youtube.com/uniteditstimetofly. (Editor's Note: Broadcast quality video and images are available at http://www.prnewswire.com/mnr/united/34388)

"Having watched Herbie and Lang Lang perform Rhapsody in Blue at the Grammys, it made sense that we reunite two of the world's greatest musicians to help tell the story of a business traveler's journey, and her joyous return to her husband," says Dennis Cary, senior vice president – Marketing. "Our documentary goes behind the scenes to show how Herbie and Lang Lang musically connect in 'Heart' to reflect the deep emotions shared by the couple depicted in the spot."

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/united/34443/

tag·United Airlines documentary,Multivu,34443



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