According to the National Retail Federation, parents spent an average of $594.24 last year on back-to-school supplies. In addition to the basics like number two pencils and notebooks, kids heading back to school this year have a dizzying assortment of resources and products available to choose from. "Parents can sometimes feel overwhelmed by the many choices available and are unclear as to what tools fit the specific needs of their child," says Andrew Krasny, National Consumer and Trends expert.
"Pen giant Pentel has stepped up to the plate by being environmentally conscious, but without sacrificing quality or increasing price. Their Recology program makes it easy to 'go green' at school. All products are made from a minimum of 50% recycled plastic. Their Handy Line S Highlighters are actually made from post-consumer plastic like bottles and pens. They are also refillable and have no cap to lose. The new Hyper-G Liquid Gel line will give you smooth lines. Also, they have a fun promotion on college campuses that feature the 'Pentel Buzz Squad.' They are asking students to come up with their own 'smooth lines.'
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