Anthem Blue Cross, collaborating for a third year with the California Governor's Council on Physical Fitness and Sports, is launching a 15-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy lifestyle choices now and in the future.
The Anthem Blue Cross Live Like a Champion Tour brings interactive games and challenging sports themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout California. Special effort is focused on reaching out to the state's underserved communities.
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