Victoria's Secret unveiled a new flagship store in Manhattan which offers an unparalleled shopping experience in an atmosphere of pure luxury. Located at 722 Lexington Avenue, this new Victoria's Secret store, where little luxuries are of grand importance, will be one of Manhattan's premiere shopping destinations.
Glamorous, sophisticated, ultra-feminine and luxurious, this store's design is the ultimate expression of the Victoria's Secret brand. The façade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior takes cues from hospitality and residential design. Its two-story layout incorporates the black and white color palette that is iconic to Victoria's Secret and also includes many 1930s and 1940s French Art Deco references. Timeless black and white photography of the Victoria's Secret Angels lines the walls and sophisticated, feminine touches such as grand crystal chandeliers, sheer drapery, quilted walls, white-washed herringbone flooring and mother of pearl tiling add to the store's upscale ambiance.
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